Bounce Nation LLC
PPC Google Ads helps local business startup generate customers at 800% ROAS consistently for 2 years!
Overview
Bounce Nation LLC is a local business that provides outdoor party rental equipment. The company began in 2019 and continues to serve the local community.
Challenges
As a brand new business, Bounce Nation LLC faced several challenges.
First, they needed to compete with established decade old competitors in the local area.
Second, they needed to establish an online presence despite having no experience in online advertising or sales.
Finally, the pandemic added additional complications to the process.
Solution / Strategy
To address these challenges I implemented several solutions.
First – I created a brand new company website focused on one primary goal. Booking appointments over the phone. This allowed us to create a clear and effective online funnel.
Second – I used Google ads to drive traffic to the website. By researching what was working for local competitors, I was able to develop a winning strategy.
Through research I discovered that customers were looking for clean and sanitized equipment. Brand new items and no hidden fees or charges. By emphasizing these features, we were able to differentiate Bounce Nation LLC from its competitors and establish a foothold in the market.
Results
Within just three months of launching the Google ads campaign, Bounce Nation LLC achieved a 800% ROAS.
Within a year they had recouped their initial startup investment. We were able to maintain a consistent 800% ROAS (Return-On-Ad-Spend) for 2 years during which time the company grew its rental inventory fourfold.
Perhaps, the most impressive result is that the company no longer needed to advertise thanks to the authority I helped them build in the local community.
Conclusion
By leveraging a few simple strategies Bounce Nation LLC achieved remarkable results demonstrating that researching customer understanding and a little bit of patience can go a long way.