Case Studies
Bounce Nation LLC
PPC Google Ads helps local business startup generate customers at 800% ROAS consistently for 2 years!
| Overview
Bounce Nation LLC is a local business that provides outdoor party rental equipment. The company began in 2019 and continues to serve the local community.
| Challenges
As a brand new business, Bounce Nation LLC faced several challenges.
First, they needed to compete with established decade old competitors in the local area.
Second, they needed to establish an online presence despite having no experience in online advertising or sales.
Finally, the pandemic added additional complications to the process.
| Solution / Strategy
To address these challenges I implemented several solutions.
First – I created a brand new company website focused on one primary goal. Booking appointments over the phone. This allowed us to create a clear and effective online funnel.
Second – I used Google ads to drive traffic to the website. By researching what was working for local competitors, I was able to develop a winning strategy.
Through research I discovered that customers were looking for clean and sanitized equipment. Brand new items and no hidden fees or charges. By emphasizing these features, we were able to differentiate Bounce Nation LLC from its competitors and establish a foothold in the market.
| Results
Within just three months of launching the Google ads campaign, Bounce Nation LLC achieved a 800% ROAS.
Within a year they had recouped their initial startup investment. We were able to maintain a consistent 800% ROAS (Return-On-Ad-Spend) for 2 years during which time the company grew its rental inventory fourfold.
Perhaps, the most impressive result is that the company no longer needed to advertise thanks to the authority I helped them build in the local community.
| Conclusion
By leveraging a few simple strategies Bounce Nation LLC achieved remarkable results demonstrating that researching customer understanding and a little bit of patience can go a long way.
Chuck-It Dumpster Rentals
Family business scales to $75k/mo and growing with the power of Local SEO & Google Ads
| Overview
Chuck-It Dumpster is a family owned and operated business that provides waste management rental equipment & services. The company began in 2021 and continues to serve the local community.
| Challenges
As a brand new business, Chuck-It Dumpster faced several challenges.
First, they needed to compete with established decade old competitors in the local area.
Second, they needed to establish an online presence despite having no experience in online advertising or sales.
Finally, they needed help with generating high-quality leads to start turning profit.
| Solution / Strategy
To address these challenges we implemented several solutions.
First – We optimized their current website focused on one primary goal. Converting high-quality web traffic into phone leads. This allowed us to create a clear and effective online funnel that converts at an impressive 30%!
Second – We created an enormous local presence by optimizing the Google Business Profile (GBP) and implemented our local SEO boost strategy to drive organic traffic from multiple surrounding cities.
Third- We used Google ads to drive traffic to the website. By researching local competitors and applying our feedback loop system, we were able to develop a winning strategy.
| Results
Within just three months of launching the Google ads campaigns, Chuck-It Dumpster had generated over $30k in sales, achieving a 10X ROAS.
In less than a year they had hit record numbers and were buying up more inventory to keep up with the demand. We were able to maintain a consistent flow of leads at a profitable cost, allowing the business to thrive and expand.
| Conclusion
By leveraging a few simple proven strategies & our expertise in PPC Advertising, Chuck-It Dumpster achieved remarkable results demonstrating that a few simple tweaks to an existing account and a little bit of patience can go a long way.
Aiki Martial Arts Institute
Local nonprofit organization goes from closing the doors to 1600% ROAS in three months
| Overview
Aiki Martial Arts Institute is a nonprofit organization that has been serving the community for over 20 years by providing education on Self Defense, Aikido theory, Hatha Yoga and other services.
Due to the pandemic in 2019, the organization faced significant decline in student enrollment and was only a few months away from closing.
| Challenges
The business lacked a functional website, hindering the sales process to acquire new students. Furthermore, the main service offered – “Aikido” had a poor online reputation making it challenging to attract new prospects.
The client had to overcome various challenges such as a decline in student enrollment, a non-functional website and lack of a sales process to acquire new students.
Finally it was challenging to apply a system that worked smoothly with a nonprofit organization where everyone is a volunteer.
| Solution / Strategy
To overcome these challenges, the first solution was to understand the business structure and build out a website that educates viewers on the benefits of Aikido.
Brainstorming sessions were held with the members of the organization to construct a message that could appeal to a wider audience.
Instead of using traditional language like “self defense” and “workout”, the focus shifted to “increased balance and flexibility” “expert instruction” and emphasizing their 20 plus years of experience.
The sales process was also improved by offering a free introduction, and a five week starter course to vet candidates and allow students to experience the school fully.
A new website was developed to encourage users to submit a request for a free introduction and staff was educated on how to deal with new customers and upgrade them to the five week course.
Finally Google ads were used to attract prospects to the new website with a budget of only $5 a day.
| Results
Within three (3) months the non profit organization achieved a 1600% ROAS (return on ad spend).
The organization enrolled more than six (6) full time students and expanded their curriculum to accommodate the new volume of students. The new website and sales process helped attract new students and the improved messaging and sales process helped overcome the negative online reputation of Aikido.
To this day the organization continues to enroll new students and has even branched out into more curriculums.
| Conclusion
In conclusion, this case study shows how Google ads can help any business or industry generate qualified leads and automate the lead process online.
With the right strategy, position, and some creativity anyone can achieve their business goals and expand their business!
Pro Forma Properties LLC
Google Ads helps real estate wholesaler generate consistent qualified leads and expand business
| Overview
pro former properties is a full time real estate wholesaler who was struggling to generate qualified leads and automate their lead process online they tried various methods before including cold calling and buying lead lists But it had hit a ceiling and they were not getting the results they needed to grow their business
| Challenges
pro forma properties was using an outdated system in struggling to find a way to get more qualified individuals while automating the lead process online They had tried various methods including hiring cold collars and buying lead lists but was not getting but they were not generating the results they needed to grow the business
they realized that they needed to move their business online to achieve their goals and knew that online advertising could help them generate more qualified leads that is when they reached out to me
| Solution / Strategy
I initially offered to take their business online pre qualified leads and position them in the right market.
through various brainstorming sessions Together we decided to use Google ads to target the right audience and generate the leads Wea lead capture form that pre qualified leads before they even talked to them And also you’d creative video ads to capture the audience’s attention They also started running some Facebook ads to expand their reach
| Results
Within just two weeks prophable properties had closed the deal and the business had begun to take off With the new consistently generation pro forma properties was able to grow their business and expand it to owning and renting properties they no longer had to stress about cold calling hundreds of leads just to get to talk with a few people And now they could rely on the system that would consistently qualify and bring them leads That consistently brought them qualified leads
I did today pro forma properties as an average of two deals per month and is looking to rebuild their website and online presence and expand with more Google ads they have now shifted to full time and have hired a small team to deal with the demand
| Conclusion
In conclusion this case study shows how Google ads can help any business or industry generate qualified leads and automate the lead process online with the right strategy position and creativity enemy can achieve their business goals and expand their business
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