Quality Arcades
Arcade cabinet retailer achieves a 12X ROAS in online sales month-over-month using Google Ads.
| Overview
Quality Arcades is an e-commerce business that builds custom arcade machines for its customers. The company began as a small family business and within several years, was able to expand to one of the largest DTC arcade cabinet brands in the US.
| Challenges
As a online retailer, Quality Arcades faced several challenges.
First, they needed to establish a strong online presence to compete with existing retailers who already dominated the market.
Second, they needed to invest heavily in advertising heavily because the nature of the business and the customers sales cycle.
Finally, they needed help with technical issues that plagued their websites rankings & visibility.
| Solution / Strategy
To address these challenges we implemented several solutions.
First – We optimized their website SEO. This consisted of technical fixes, as well as CRO (Conversion-Rate-Optimization) focused on one primary goal. Converting high-quality web traffic into phone leads. This allowed us to create a clear and effective online funnel that converts at an impressive 30%!
Second – We created an enormous local presence by optimizing the Google Business Profile (GBP) and implemented our local SEO boost strategy to drive organic traffic from multiple surrounding cities.
Third- We used Google ads to drive traffic to the website. By researching local competitors and applying our feedback loop system, we were able to develop a winning strategy.
| Results
Within just three months of launching the Google ads campaigns, Chuck-It Dumpster had generated over $30k in sales, achieving a 10X ROAS.
In less than a year they had hit record numbers and were buying up more inventory to keep up with the demand. We were able to maintain a consistent flow of leads at a profitable cost, allowing the business to thrive and expand.
| Conclusion
By leveraging a few simple proven strategies & our expertise in PPC Advertising, Chuck-It Dumpster achieved remarkable results demonstrating that a few simple tweaks to an existing account and a little bit of patience can go a long way.